Why you need an SEO professional

SEO changes all the time and search engines release new updates often.

If you are in a competitive space and you want to grow fast, or branding is your goal and you have the budget, hiring a quality SEO professional is going to be one of your most important investments.

Here are 5 reasons to hire an SEO Professional.

1. SEO targets quality traffic

SEO gives you targeted traffic results.

The best thing about SEO is that it’s an inbound marketing strategy. This means that it focuses on making it easy for your customer to find you when they want information.

Unlike Outbound marketing, which reaches customers regardless of whether they were searching for your services.

2. No Ad Payments

Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. Thus your page content drives the search engine itself and ranks you accordingly.

This method can continue to drive traffic to your site for months and even years after publishing.

3. SEO click rates are higher than PPC

On average 71.33% of searches  result in a click on an organic result on the first page.

This is despite the fact that PPC ads appear above organic rankings.

The most logical reason for this is that users trust Google’s algorithm. Users have identified the spaces that advertisers are paying for, and instinctively choose to visit the pages that Google has shown to be the best.

4. PR and SEO work together

Link building is the key factor here.

Although, SEO and PR seem like two different marketing strategies, you can use them together to maximize your link-building strategy.

Earning and buiding relationships from reputable websites, news, and other publications or sites relevant to your industry, is an important factor in any SEO strategy.

Thus it’s the SEO professional’s job to identify these and search for placement opportunities.

5. Beat the competition.

In 2021 SEO is widely considered the most important factor in any marketing strategy.

According to statistics, 61% of marketers say that improving their SEO and improving their online presence is a top priority.

This means that your competitors are already using this tool.

With a well-crafted SEO strategy you can compete with and ideally, move ahead of the competition within your chosen industry.

SEO vs. SEM

While learning more about how to increase your company’s visibility in search engines, you may come across another term for the process: SEM.

These two terms often get confused, and while some use this interchangeably with SEO, it’s important to understand the distinction between the two.

It’s a term used to include both PPC and SEO, because it refers to anything you do to earn placement in the results of search engines. PPC means Pay Per Click and thus is the paid option of the two methods.

While PPC has its advantages, using both tactics and keeping these in mind while learning about search visibility, makes it easier to determine which is best for you and your business to focus on.

Having a dedicated SEO professional can help you make the right decisions based on your company’s industry niche and marketing approach.

Contact us for a free SEO quotation or an assessment of your current website.