Why do I need a Mobile Marketing strategy?
When talking about mobile marketing strategy, you could consider the following:
If you take the example of a family driving along a freeway.
This family group is your potential customer.
As they are driving, there’s a Billboard alongside the road. Think of where your customer’s eyes are.
How many people are actually seeing that billboard as they drive passed it?
VS
How many people have their eyes nestled in their smart phones?
The Billboard – Your 1 potential customer was probably the driver and he didn’t even read the whole advertisement.
The Smart phone – Whether on Social Media or on a website, you, as an online business, are exactly where your customers are.
You have infinite access to, and the attention of, all demographics, anywhere in the world, 24/7, 365 days a year.
The following statistics will help you understand the importance of mobile marketing.
- The latest advertising statistics show that as of January 2021, there were 5.22 billion unique mobile phone users in the world (DataReportal, 2021).
This makes up 66.5% of the total global population.
It also marks a 1.8% year-over-year increase from January 2020. - In this one year, the world gained 93 million more mobile phone users. If these digital marketing statistics continue to trend, we’ll be seeing even more mobile phone users over the coming years.
- Smartphones are the most popular type of mobile device, with 96.6% of all internet users owning smartphones.
- In comparison, just 9% use mobile phones that are non-smartphones and 34.3% are tablet users.
- People spend over 3.5 hours per day on their mobile devices. (eMarketer)
- 51% of shoppers have completed an online purchase with a smartphone. (Pew Research Center)
- 93% of Millennials have compared online deals using a mobile device. (Statista)
- Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. (Button)
- There are 5.11 billion unique mobile users in the world. (We Are Social)
- Mobile commerce sales, also known as mCommerce sales, will account for more than half of all eCommerce sales by the end of 2021. (CBRE)
Whether you’re already running an ecommerce store or are thinking about starting one, you definitely want to make mobile advertising part of your digital marketing plan.
