Why you need Digital Marketing
Before we answer this question, we need to define marketing itself.
What is Marketing?
Marketing is the process of communicating the value of a for the purpose of selling that product or service.
However, marketing is everything a company does to acquire customers and maintain a relationship, product or service to potential customers.
What is Digital Marketing?
By that definition, Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.
What are the benefits of digital marketing for businesses?
If you take the example of a family driving along a freeway.
This family group is your potential customer. As they are driving, there’s a Billboard alongside the road. Think of where your customer’s eyes are.
How many people are actually seeing that billboard as they drive passed it?
VS
How many people have their eyes firmly nestled in their smart phones?
The Billboard – Your 1 potential customer was probably the driver and he didn’t even read the whole advertisement.
The Smart phone – Whether on Social Media or on a website, you, as an online business, are exactly where your customers are.
You have infinite access to, and the attention of, all demographics, anywhere in the world, 24/7, 365 days a year.
Other benefits of digital marketing:
- Lower costs and higher flexibility for your marketing efforts
- Access to consumers who rely on their mobile phones or do all their shopping online
- The ability to speak with authority on topics related to your product or industry
- A chance to engage with influencers, earn their respect and get them to endorse your company
- Opportunities to incorporate multiple types of media into your marketing
- The ability to track customers’ purchase journeys
Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail, but has significant differences.
